Over 2000 under-privileged students given an opportunity to shine in ‘Colours of Life Sinchana 2019’

Bengaluru, November 14, 2019: To celebrate Children’s Day for Government School students, Colours of Life and LXL Ideas Pvt Ltd have teamed up, supported by Embassy Group, to provide their annual two-day fun-filled extravaganza, Sinchana. This year’s theme will be ‘Saving Water,’ to encourage students to be more mindful of managing our freshwater resources.

Now in its fourth year, Sinchana aims at fostering talent through an inter-school competition, with participation from over 2000 under-privileged students from 14 Government Schools and one children’s home. The event hosts exciting categories for competition, ranging from academic (such as essay-writing, debate, and public speaking) to holistic activities (including mehndi design, drawing, dance and singing).

Students were welcomed with great fanfare to Ambedkar Bhavan Auditorium where they performed with enthusiasm and skill. Jitu Virwani, Chairman and Managing Director of Embassy Group, inaugurated the event by encouraging the students to actively play a role in conserving water.

The celebratory competition strives to recognize the efforts of every child and help them to build the ability and confidence to express their views, aiming to nurture individuals who possess both character and competence.

Simran Chandok, Trustee, Colours of Life summarized the event’s aims by saying, “Sinchana is an exciting opportunity for students to participate, perform, learn, be challenged and inspired, have fun and above all grow in confidence as individuals. The annual event is an important part of our wider work helping government schools transform themselves into institutes of excellence. We are very thankful to Embassy Group for supporting Colours of Life in broadening horizons for students and for helping us to inspire and educate children to become responsible and confident citizens.”

Shaina Ganapathy, Head of Community Outreach, Embassy Group commented, “It has been a wonderful journey with Colours of Life as we’ve worked together to open new educational doors for Bangalore’s under-privileged students, and we commend them for initiating an event like Sinchana which enhances the learning of children in such a dynamic way. Our aim in the coming years is that even larger numbers of local students will have the opportunity to learn, grow and express themselves as we continue to support Sinchana.”

About Embassy:

Founded in 1993, Embassy Group is one of India’s largest real estate conglomerates with a broad portfolio of over 55 million Sq. Ft. of prime commercial, residential and industrial premises. Across all asset classes, Embassy lays strong emphasis on high standards of quality, delivery, world class service environmental management and safety. Embassy has partnered with global investors including Blackstone and Warburg Pincus at the group and project levels. In many areas, Embassy has been a pioneer of new practices; Embassy was a sponsor of India’s first REIT, the largest office REIT in the Asia Pacific. As an extension of its vision to create world class urban infrastructure, the company has also contributed in the field of education. The Group’s community outreach program empowers over 7000 children across 24 schools to create a positive social impact in urban India.

About Colours of Life:

Colours of Life is a non-profit organization which strives to uplift under-privileged children by helping government schools transform themselves into institutes of excellence. Working with government schools with the integral support of the Public Instruction Department for over 15 years, Colours of Life now runs programs in 14 Government Schools in and around Bangalore. Colours of Life is a registered trust under the Indian Trusts Act, 1882. All donations are eligible for appropriate exemption under the 80 G certification of the Income Tax Act, 1961.

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Sowmya Shenoy

Embassy – PR and Media Relations Officer

Embassy Group

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Geethanjali U

Perez Consulting – PR

Perez Consulting

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