Channel Partner – Register Here

PIE: Partner in Excellence

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Channel Partners need to adhere to these guidelines:

  1. Have a registered office address
  2. Provide details of PAN card, and service tax will be provided at the time of on-boarding with the company
  3. Mention “realty” name during any communication with their prospective customers
  4. Significantly influence the closing of a sale as evidenced by accompanying the prospective customer to the project site, introducing the prospective customer to the sales team member/relationship manager and bringing the prospective customer to the Embassy Group Corporate Office for booking the unit
  5. Communicate project related details to the prospective customer as provided/approved by the Embassy Group, for instance with respect to payment time-lines, project completion dates, project details.
  6. Not misuse the Embassy Group brand name for personal benefit. For example, Embassy Group may have privilege offers which the channel partner must not take advantage of
  7. Abide by the Embassy Group brand guidelines on advertising materials and clearly mention own company name and contact details on all marketing collaterals developed and/or used post taking necessary approval from the management of Embassy Group.
  8. Not indulge in sharing of channel partner fee with customers/Embassy Group personnel nor attract prospective customers through sharing of fee or similar offers
  9. Not unnecessarily interfere with the day to day functioning at project sites, Marketing and Sales offices, Corporate office
  10. Obtain registration under RERA Act and provide the RERA registration number
  11. All communication materials /collaterals used by the channel partners have to be approved by the Embassy Group

As part of the relationship with Embassy Group the Channel Partner is expected to follow these actions in their role:

  1. Communicate and share details about Embassy Group’s projects with prospective customers
  2. Bring new market opportunities to Embassy Group
  3. Document each discussion with prospective customers
  4. Influence the prospective customer to take quick, informed buying decisions
  5. On conclusion of a deal, ensure that the appropriate booking form is filled by the customer completely and the customer
    is introduced to the channel partner’s sales team member

  6. Follow up with customer to collect the dues with respect to payment plan agreed
  7. Keep the sales pipeline busy with a steady stream of new customers


I, hereby, declare that all the above mentioned information provided by me is true to the best of my knowledge and belief, and I am submitting this on-boarding form to register with Embassy Group as a Channel Partner and I have read and shall abide by the organization’s notes provided below.

  1. Appointment of Channel Partner is at the absolute discretion of the Embassy Group. Embassy Group may accept or reject the application without providing any reason
  2. Incomplete application and/or application not accompanied with appropriate documents (such as Constitution documents and Registration certificates issued by Commercial Taxes Department/Service Tax Authorities) will not be

  3. The Applicant confirms that he/she is not involved in any economic offences, tax default or moral turpitude
  4. The Channel Partner needs to provide any additional information/document required by the Embassy Group once being


To know more about the incentive program, kindly register or contact us.

M: +91 70907 73444
T: +91 80 3322 0000/2222

International Channel Partners


Coldwell Bankers
998 Old Eagle School Rd Suite 1205
Wayne, PA 19087 USA
T: +1-888-628-4080


Shtorm Real Estate
Address: 2007, Saba Tower 1, Cluster E, Jumeirah Lakes Towers, P O Box- 213951, Dubai, UAE
M: 00971 528028042
T: 00971 44531864